What better way to market yourself or your company than a video that speaks directly to the consumer? We can create a gorgeous video that is informative and engaging, and that will help your business grow!


If you’re looking for broadcast-quality commercial video production to advertise your product or brand, you’ve come to the right place! We do it all, from concept development to final delivery, and you won’t have to break the bank.


Music videos are an essential way to market yourself as a musician, and we want to help you make a video that you and your fans will love. Whether it’s rock, pop, alternative or rap, we’ll work with you to develop the perfect concept.


Filmmaking awards


Movies watched and reviewed in 2018


Terabytes of footage shot in 2018


Diet Cokes consumed

Recent Work

Here’s some of our most recent work. Everything from television commercials to award-winning short films. If you like what you see, let’s connect!

Applebox Cinema Co.

Applebox Cinema Co. is a boutique production company specializing in powerful storytelling and stunning visuals. We use the best equipment on the market and each video is crafted with uncompromising artistry and integrity. We are passionate about bringing your story to life, engaging your audience and growing your business.


We believe it’s often the countless, unseen details that take something from being good to being great, and we approach every project with that passion.

Skill Set

Our team members have extensive backgrounds in storytelling, film production, marketing, advertising and design, and we know how to craft powerful and engaging videos that look beautiful and cinematic. We can produce, direct, shoot and edit your video, all in-house. From conceptualization to final delivery, whatever you need, we’ve got you covered! 


Meet the Team

Applebox Cinema Co. is a small but energetic and talented team (#humblebrag) comprised of Mike Reda, Derek Donovan and Ashley Chase.


Mike Reda


Mike grew up in Northern VA, but has been a Charlotte resident for more than 7 years. He has a background in graphic design and spent several years in college playing guitar in a band. He also keeps a running spreadsheet of how many movies he watches every year.


Derek Donovan


Derek grew up in the foothills of North Carolina and finally made the move to Charlotte after years of commuting. He is fascinated with light and all of its versatility. He has never turned down a taco or cookie, and has recently dedicated his life to two of the world’s cutest puppies.

Ashley 2

Ashley Chase


Ashley grew up in Pleasant Garden, NC and moved to Charlotte to receive her bachelor’s degree from UNCC. Her passion for film derives from the magic of bringing stories and dreams to life. She also firmly believes that anything is possible if you just believe, and it’s evident in her work.