About This Project

We recently had the opportunity to spend the day with our friends at Ashland Advertising, shooting another commercial for Toyota and Mazda of Gastonia’s National Clearance Event.


The team at Ashland is always fun to work with, and the staff at Toyota of Gastonia was very generous to put up with us while we moved cars, put up lights, and filmed them doing something they aren’t necessarily comfortable with: acting. They did a great job, and we’re really proud of this spot.


We used our Aputure LS1 LED light panel through diffusion to help add to the natural light coming through the windows and shot in 4K on the Sony a7SII using our Rokinon 35mm and 50mm glass.


And for you eagle-eyed viewers out there, did you spot our Cinematographer Derek Donovan in this commercial? Don’t blink or you’ll miss him!


Camera: Sony Alpha a7SII
Glass: Rokinon 35mm, 50mm, t/1.5
Monitor: SmallHD 502
Resolution: 24fps at 4K
Audio: Zoom F4 Field Recorder
Edited in Premiere Pro and After Effects CC